the reheat with keith lee
future proofing businesseses with Copilot.
With over 16 million followers on TikTok and countless lives changed, Keith Lee is “The People’s Champ.” His viral food reviews continue to shine a light on Black and African American-owned restaurants, using his platform to connect with food lovers from over the world.
Striving to place community at the center of his partnerships, he is teaming up with Microsoft to help restaurants
creative direction
Our team devised a concept to have Keith Lee engage with small businesses, specifically targeting the 'Keith Lee' effect. We proposed a mini docu-series showcasing how businesses can leverage Microsoft's Copilot to prepare for the overnight success that comes from going viral with Keith Lee.
This series aimed to highlight practical strategies and tools that Copilot offers to ensure businesses are ready for rapid growth and increased visibility
technology direction
Utilizing expertise in Copilot, we strategically directed Keith Lee in assisting restaurants. While Keith is renowned for his food reviews, our team ensured he had the necessary AI tools and insights to provide valuable support to these businesses.
Copilot’s advanced features were used to create tailored strategies, helping restaurants optimize their operations and capitalize on their newfound popularity
episodes
