custom branded tiktok ar effect creating more smiles at dinner. More cheese = More Smiles!
effect overview
we engaged with annie’s consumers on a platform we know they are engaged through a smile mere that sprouts bunny ears when full cheesiness is achieved
how it came to life
we partnered with paid influencers and promoted the effect with paid media. we gave away 20k boxes via custom microsite and announced the campaign via press release and media pitching
pr coverage overview
we supplemented the social campaign with earned coverage, securing headlines that drove awarness around both the product innovation and annie’s now cheesier tiktok branded effect
