NYc and LA Launch Events
In-person launch events at the NYC Microsoft Experience Center and Culver City Lounge.
We showed creator audiences (both tech and lifestyle) how to “Start Here” for a new pc experience and creating something that has always seemed creatively impossible
…until now.
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Developed the creative campaign "Impossible Dreams" to launch Microsoft’s new AI PCs. The campaign highlighted turning doodles into enhanced images using text prompts. Events held in NYC and LA offered an immersive experience.
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Crafted a visual identity with a 3D golden frame on pink dreamy clouds. Designed all event signage, blending promotional and instructional elements.
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Collaborated with Volvox Labs on a dynamic Touch Designer system, enabling real-time dynamic display of transformed images.