Adobe x amazon
rings of power
tiktok effect, social launch
THE breif
Adobe had an exciting partnership to announce with Amazon Prime Video's new series launching Fall 2022: The Lord of the Rings: The Rings of Power.
They challenged us to make a big-impact announcement through a digital activation in advance of the series launch in September.
THE approach
A first-of-its-kind sponsored TikTok effect leveraging immersive motion-sensor technology.
we brought fans to Middle-earth and created an Adobe-fied digital postcard to share on TikTok and beyond!
-
Using exclusive assets from the show, we developed a TikTok Effect concept that allowed fans to step into Middle Earth with parallax AR effects, resulting in a personalized digital postcard
-
Designed and edited all assets for the TikTok Effect, arranged into stacked PNG layers for a parallax effect, and incorporated textures and typefaces to complete the digital postcard
