Adobe Firefly Social Launch
Dream Bigger
THE opportunity
In September 2023, Adobe made their Generative AI features available to the public, meaning for the first time ever, any person can create commercially usable AI-generated art.
THE challenge
While Adobe is on the forefront of a new tech evolution, all the hype around AI, both good & bad, meant it was crucial to create a moment that shows the potential of AI in a positive way.
proof of concept
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Developed a creator campaign under the Adobe Dream Bigger platform, asking creators: "What does your dream world look like?" They captured videos of themselves, transforming their backgrounds to show their dream worlds
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Led an in-house team across Creative, Social, Influencer, and Edelman's Colombia Maker Studio, creating videos for Adobe's social channel
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Utilized expertise in Adobe Firefly's Generative Fill, Generative Expand, and text-to-image tools to guide creators in the prompts to generate immersive dreamscape environments